Luv-a-Duck Corporate Profile
Australia’s Favourite Duck
Luv-a-Duck is the market leader in meeting the needs of the Foodservice industry with value added duck products.
Our Mission
Make duck easy to use, good value and available everywhere.
The Company
- Family owned and managed, Australian company
- Established in the 1960s
- Stable and experienced senior management team
- Fully integrated operation, including Egg Production, Breeding, Hatching, Growing, Processing, Marketing, Selling and Distribution divisions
Luv-a-Duck - A Fully Integrated Duck Operation
| PRODUCTION |
MARKETING |
SALES |
STORAGE & DISTRIBUTION |
ADMINISTRATION |
Breeding
Hatching
Growing
Processing
Value Adding
R&D
|
Advertising
Promotions
R&D
|
Telemarketing
Sales team Australia wide
Export
Sales Administration
|
Delivery System
Storage centre in each state
|
Accounts
Personnel
Finance
Information Technology
|
Location
- Luv-a-Duck farms are located in the sunny and spacious Wimmera wheatlands in Western Victoria, halfway between Melbourne and Adelaide
- The main farm is on 200 hectares and surrounded by thousands of hectares of grain fields
- Isolation enables the enforcement of strict quarantine procedures to prevent disease
- Mild climate
- Unlike European and American farms, where due to extreme weather climates ducks are raised in heavily insulated barns, Luv-a-Duck ducks enjoy clean, light and airy, open sided, sheltered enclosures
- Luv-a-Duck products are sold and distributed throughout Australia
- Luv-a-Duck exports to South East Asia, Pacific Islands and the Middle East
Statistics
- Largest fully integrated duck operation in the Southern hemisphere
- Employs over 200 people
- Accommodates over 400,000 ducks on 6 specialised sites
- Processing 12,000 ducks during a shift
State of the Art
- Luv-a-Duck is a world leader in the industry
- Ducks are selected in an advanced quarantine breeding division
- Incubated and hatched in the latest automated units
- Grown on clean, spacious, open range, protected by airy, dry, shaded enclosures
- Processed in a fully automated, state-of-the-art processing plant and further processed in a modern commercial kitchen
- Marketed, sold and distributed with the aid of highly computerised delivery systems
The Luv-a-Duck Breed
- Unique white Pekin type breeds developed from local and imported strains
- Fed on the best quality grains grown in the sunny Wimmera wheatlands of Western Victoria
- Grown under the watchful eye of specialists in husbandry, nutrition and veterinary care
- Processed at approximately 6 weeks of age
- Producing a fully flavoured, tender, lean, meaty duck
Market Segments
- Foodservice
- Asian Foodservice
- Retail Meat Departments
- Airlines
- Contract Packing
- Export
Each of these segments is specialised and has individual requirements for both the finished products and customer requirements.
Luv-a-Duck’s Point of Difference
- Luv-a-Duck is a high profit generator
- Our duck products are consistently tender, meaty, high quality and hygienically processed and packed
- We offer a wide variety of innovative value added portion control duck products never before seen in Asia
- Our packaging is informative and our products live up to our slogan, “It’s so easy”
- Literature is attractive, colourful and features creative ideas/recipes
- Ducks are killed Halal according to the Islamic Rite for our many Muslim customers
- Produced in an ethical and environmentally sustainable manner in the world’s cleanest environment
Meeting and Exceeding Standards
Trends
- Demand for duck meat is increasing rapidly year by year
- Once appearing only on the menus of 5 star restaurants and Chinese BBQs, duck is now a standard menu choice throughout Australia and the world’s eateries
- Demand has shifted from whole duck to value added duck
- Luv-a-Duck specialises in value added duck - easy to store, prepare and serve in any kitchen or include on any menu
- Duck is now available whole, portioned, filleted, marinated, confit, roasted, smoked, sliced, medallions, smallgoods and much more
21st Century Duck
- Luv-a-Duck is working with the booming hospitality industry, improving quality, crafting new dishes and researching more convenient ways to present duckling in a world which has less and less time for "slow" food
- The company’s own chef is closely involved in the development of new duck products as well as being available for assistance and advice about cooking and presenting duck
Accreditation